Organisations are modernising and adapting to new tech-focused environments at pace, with large investments in digital transformation. However, digital transformations can often lead to misalignments between strategy and business technologies. According to research by McKinsey (2018), only 16% of digital transformations succeed. The research goes on to highlight core factors to executing a successful transformation,
Change is happening at a rapid pace. Very quickly transformation in market structures and technology can lead to misalignment between strategy and business technologies.
Today’s end-consumer requirements are changing so rapidly that the B2B model operated by many manufacturers is becoming outmoded. New technology is having such a dramatic impact on the way people live that companies are increasingly being urged to think of the end consumer first and foremost.
This is the third in our series of blogs exploring how retailers can balance the dual aim of investing in technology to improve their customer proposition.
This is the second in our series of blogs exploring how retailers can balance the dual aim of investing in technology to improve their customer proposition.
