Is technology clouding retailers vision?
How are retailers balancing the dual aim of investing in technology to improve their customer proposition while ensuring smooth-running business operations through an aligned corporate and IT strategy?
How are retailers balancing the dual aim of investing in technology to improve their customer proposition while ensuring smooth-running business operations through an aligned corporate and IT strategy?
Retailers' are not using technology as effectively as they could be and in some cases it is actually having a detrimental effect on their business, according to a new report from Searchlight Consulting.
Being a CIO today involves balance. The need to balance “keeping the lights on” while introducing new technologies.