The business world has become fixated on having the latest technology, tools and systems, believing they are required to win customers and navigate their way through a time of constant change and economic uncertainty.
And, whereas some organisations in the retail sector have been empowered- others have been left behind in a state of technological entanglement as they come to terms with the new digital world.
The big question is, how do you choose what to invest in?
As competition for customer spend intensifies and pressure on margins continues to grow, many retailers face the battle between needing to improve the alignment of technology investments to business strategy, whilst on the other hand needing to face up to the hurdles presented by disparate, legacy systems in need of renewal.
We have spoken to key members of the retail industry to uncover pain points around IT investment and to learn about the challenges they face with disparate systems and misalignment.
In our recent report they discuss techniques they’ve adopted during this era of digital transformation and how they’ve developed a strategy which is aligned with and focused on business needs.