Right Culture, Right Expertise
This is the fourth and final instalment in our series of blogs exploring how retailers can balance the dual aim of investing in technology to improve their customer proposition.
This is the fourth and final instalment in our series of blogs exploring how retailers can balance the dual aim of investing in technology to improve their customer proposition.
How are retailers balancing the dual aim of investing in technology to improve their customer proposition while ensuring smooth-running business operations through an aligned corporate and IT strategy?
Retailers' are not using technology as effectively as they could be and in some cases it is actually having a detrimental effect on their business, according to a new report from Searchlight Consulting.