Business-led, not IT-led
This is the third in our series of blogs exploring how retailers can balance the dual aim of investing in technology to improve their customer proposition.
Retail
Be brave, think differently
This is the second in our series of blogs exploring how retailers can balance the dual aim of investing in technology to improve their customer proposition.
Retailers’ must take radical new approach to technology
Retailers' are not using technology as effectively as they could be and in some cases it is actually having a detrimental effect on their business, according to a new report from Searchlight Consulting.
Separate goals, common challenges
The business world has become fixated on having the latest technology, tools and systems, believing they are required to win customers and navigate their way through a time of constant change and economic uncertainty.
Curbing consumer promiscuity
Loyalty is about retaining (profitable) customers not boosting short term sales with the acquisition of promiscuous ‘deal seekers’!