Chris Jacobs

Chris Jacobs

Chris Jacobs

 

Chris is a renowned and highly experienced Customer Loyalty Consultant. Having been personally involved in over 90 programmes in retail, banking and telecoms, and having founded two companies offering customer loyalty solutions and services, he has practical experience in all aspects of Loyalty, from end to end.

He provides strategic direction and implementation support to businesses considering a new programme, or reviewing an existing operation, and advises solution providers on market opportunities. Having evaluated the metrics from many of the major high profile programmes, and other schemes in a range of sectors, he produces ROI financial models to support the cost justification process needed to control the risk of embarking upon the long term investment necessary.

Chris graduated in Computational and Statistical Science and s a Fellow of the Institute of Direct Marketing.